Perhaps building out approval pipelines, sdk's, api's, documentation, best practices, etc would be more work than the 'core feature set' would be. Hexos being fairly strongly opinionated (A good thing) a core suite of apps that would cover 90% of average NAS users might be the best way to go. Having a 'default media streamer', 'default photo vault', default vpn etc. so a 'normie' as you put can actually start using it fully and have their needs met might be a best case scenario for eshtek (did I spell that right?). Having a fully featured subscription product will also be better for long term sustainability (Thanks MRR) than all the 66% off lifetime licenses we bought. 🙂 getting to that point where you have "Normies" using and paying for HexOS every month is when they actually get to altitude if you will IMO.