Pretty disappointed with this limitation. I understand the reason to avoid unscrupulous reselling, but I do think there are better ways of avoiding that without these issues. There are probably a lot of people in a similar situation as me; wanting to get a license for a relative as the family tech guy, but not wanting to have to be the sys admin for everyone.
I bought a license at release because I support the mission, with no intention of using it until the features got more flushed out (still on plain TrueNAS). I am in the process of building a NAS for my father, which I intended to set up with a HexOS license so he could use buddy backup and some apps as a relatively nontechnical user. The HexOS interface is simple enough I think he can grasp it. But if I have to be an admin for his NAS anyway I might as well just set up Tailscale and rsync on TrueNAS. I understand it's a sale price and I'll probably end up getting him his own but it just feels like a slap for people that bought in to support and I hate feeling like I'm throwing money away. I'm no business major but it seems like expanding the user base would be prioritized given the possibility of genuinely useful subscription features coming down the pipe. Anyways. Just my $0.02. Still love what you guys are building.