The problem is not that someone else might claim the server. The problem is that someone could fake (or MITM) the deck site, which is on the internet, and that way steal the admin password.
Furthermore, after the claim is done, the communication (configuration and such) between the server and deck should be end to end verified. You don't know where TLS is terminated in the cloud services.
A suggestion would be to include, in the iso file, a pub key for signed communication from the deck to the server. And at install time, generate a key-pair on the server and provide the pub key as a QR code. Using deck on a mobile device, scan the QR code and now the deck has the server's pub key. Now both server and deck can sign communication both ways. Also if shared secrets needs to be communicated, then these can be encrypted.